A marketing team sets up an AI content pipeline: one AI writes blog posts, another AI reviews them for quality, a third AI publishes them to the CMS on a schedule. For three weeks, it runs smoothly. Then a post goes live with fabricated statistics, a competitor’s name misspelled, and a claim that contradicts the company’s public position. Nobody caught it — because the “review” step was also AI. The system worked perfectly. Except nobody was actually in it.
In your current workflows, do you know exactly where a human makes the final call — or does work just flow from step to step?